Media, how we interact with it and how it interacts with us is constantly changing. Todays hot social platform is tomorrows, "why did we do that?"
Larger corporations-even some mid-size ones have someone or several someones who's sole responsibility is keeping tarck of and managing the firms social media presence. Not to mention departments responsible for traditional media, promotions, and public relations.
For all the talk of new media replacing old, the realities of todays marketplace belay that idea. Rather than looking for ways to be the hippest firm on the block, we believe that your companys strategy should be one that we call media hedge. That is, the harnessesing of the technologies of today and marrying them with marketing, public relations, and advertising techniques that will never grow old.